Client: Steelwood Concept
Working group: Henry&co.
Steelwood Concept is a living brand that merge fashion, interior and housing. As part of Henry&co. we worked mainly on their re-branding, created a fashion collection and modular interiors and worked on the Marketing side as well.
As Henry&co. I had the chance to make the rebranding of Steelwood Concept. This was such a big project cause it was engaging Interior Design, Fashion and House Systems; the idea was to create a 360° Living brand.
Henry&co. developed the first two branches. We create a brand new fashion and furniture collection in 2013, making trend researchs, sketching ideas, and then finalize them, managing the production, and then promoting the brand itself and the product itselves.
The new brand was officially presented during Milan Design Week 2014 and also the same year we launched 1000 t-shirts as a test in some Italian shops, and we sold all of them.